The Details
Are In The Fine Print
Print design is the cornerstone of visual communication, encompassing everything from brochures and flyers to posters and packaging. It's a vital tool for businesses and organizations to convey their message effectively, stand out in a crowded market, and establish a strong brand identity. With its versatility and control over the final product and distribution, print design plays a crucial role in crafting memorable communications that resonate with audiences.
Lexar Professional
Print Advertising Campaigns
Take A Closer Look. In our Lexar Professional's introductory campaign, I set my sights on the professional photographer market with our top-tier media cards. I dubbed it "Take A Closer Look" to underscore that not all media cards are created equal. Our goal? To differentiate our ultra High-Performance media cards as the ultimate solution for photographers who prioritize performance and reliability. We aimed to shift away from the typical commodity-focused approach, instead crafting a brand that truly caters to the needs of professional photographers.
Trusted By Professionals. As a member of the Marketing team at Lexar Professional, I played a key role in launching the "Performance Trusted by Professional Photographers" campaign. This initiative, in collaboration with our international Brand Ambassador program, spotlighted the skills and expertise of renowned professional photographers. Our objective was clear: to have these photographers champion our media cards and accessories, lending their endorsement to our brand. The print ads for this campaign showcased the photographers themselves rather than their captured images, reinforcing the message of reliability and performance inherent in our brand.
REAL System Y-Series
Immersive Rehabilitation Brochure
As a startup, I introduced the FDA Cleared REAL Immersive System, a virtual reality rehabilitation technology aimed at empowering people with disabilities. From content marketing to social channels, I ensured consistent brand aesthetics for REAL System products. Our VR system provides engaging and immersive therapeutic experiences, promoting better health and independence under clinical supervision.
Marketing this innovative device came with the challenge of FDA compliance and visually compelling brand graphics. We crafted UI, gaming, and VR software alongside the hardware device, aligning with medical device industry standards to tell our product's story effectively.
Lexar
JumpDrive Campaign
Finally, let's talk Lexar's JumpDrive campaign. While consumer-level products may lack some high-end features, we made them fashionable with stylish colors and innovative designs. Through fun and imaginative layouts, we personalized consumer electronics, making them more than just mundane commodities. From selecting industrial designs to choosing colors, I played a critical role in bringing this campaign to life.
