Crafting a standout branded photography campaign means weaving together the insights and expertise of various teams, from engineering to marketing and beyond, including executive leadership. It's about harmonizing diverse viewpoints and technical nuances into a compelling narrative. By fostering tight-knit collaboration from the get-go, we've cracked the code to crafting a brand message that not only resonates but also seamlessly aligns with our company's vision.

As the conductor of the creative orchestra, I face the challenge of orchestrating a flawless photoshoot. It's all about anticipating the unpredictable and having a plan B (and C) ready to roll. I meticulously map out a shot list that covers every angle, ensuring we capture the perfect vibe we're after. On set, it's about more than just calling the shots; it's about rolling with the punches, adjusting on the fly, and making magic happen, no matter what curveballs come our way.

Here is an example of an active contact sheet.

Once the cameras stop clicking, the real challenge begins: sifting through the treasure trove of images to find the golden nuggets. We're talking about selecting the cream of the crop that perfectly encapsulates the immersive experience of our VR applications. It's a meticulous process, but we've got it down to a science. Our curated collection of images is primed and ready to power up our marketing efforts across every platform, from ads to brochures and beyond.

Here is an example of a printed brochure.

When it comes to early-stage product marketing, we often hit a roadblock when we need to showcase products that aren't physically ready for the camera. So, what's our workaround? We get creative with prototypes or dummy products, leveraging state-of-the-art SLA (3D printing) tech to craft them, and then meticulously assembling them with super glue. And that's not all—pairing these physical mock-ups with product illustrations and renderings adds an extra layer of visual depth. This combo approach allows us to jumpstart our marketing efforts even before the actual products hit the market, letting us build hype and connect with our audience effectively.

See product illustrations here.

Crafting a compelling story starts with truly understanding our audience, our product, and where it fits in the market. One of the biggest challenges we tackle is weaving a narrative that resonates with the diverse range of customers in our target audience. So, how do we crack this nut? We start by identifying what ties these different customers together. That common thread becomes the foundation of our storytelling, ensuring that our message speaks to everyone in our potential customer pool, making it relevant and captivating across the board.

Lexar's all about simplicity with its product positioning as "Easy-to-use," catering to folks who value straightforwardness over technical jargon. But here's the twist—integrating product photos or illustrations seamlessly into this narrative isn't a walk in the park. So, what's our strategy? It's all about aligning visuals perfectly with our overarching message. By making sure our product presentation embodies the essence of "Easy-to-use," we craft a story that flows effortlessly, showcasing the product's main perks in a user-friendly light.